Website Content Writing in Perth
Let’s find your website a voice. Inkspot Marketing offers freelance website content writing for Aussie small businesses.
Aren’t we tired of all the similar website content (yet)?
If your website sounds like this: “(company name) offers professional (services) that are tailored to all our customers’ needs with a team you can trust.” – it’s time to get a professional content writer for your website.
Almost every small business website on the internet sounds the same, and your customers will be bored the moment they read the first line. To stand out, you’ll need an original copy that is different, compelling, and addresses your customers’ pain points. Business owners, unfortunately, fall into the trap of talking too much about their credentials without addressing what problems they can solve for their customers.
Your website is one of your greatest assets, and it has the power to generate incredible leads with the right content. If you’re just starting a business and need words for your site, or if it’s looking like a neglected storefront, then I’m here to help.

Let’s create content that’ll make you proud
Hi, I’m Denise! An experienced website content writer in Perth and the founder of Inkspot Marketing.
As an experienced writer who specialises in content writing services for small businesses in Australia, I can help you create content for your website that makes a great first impression, builds trust, and drives action – all in your own unique voice.
I’ve seen too many business owners start their websites with generic content that fails to get leads (unsurprisingly). This can be disappointing and a waste of resources.
Your customers want to see the REAL you. That’s where I come in.
Whether it’s a blog, a landing page, or an entire website, my goal is to highlight what makes your company unique on your website. And if you don’t know what that is just yet, that’s okay. I’ll work with you personally to identify your specific brand voice and create content that puts your business’s best foot forward.
Need a website with SEO services in Perth?
SEO (Search Engine Optimisation) is a necessity when you’re developing a new blog or website page. It helps your website appear when your customers search for the keywords.
The truth is, SEO content must be original and valuable to the customers to rank appropriately. I’ve worked with many small businesses to write SEO content that ranks, from structuring their articles to writing metadata and adding the appropriate headings on their website.
If you’re building a new website from scratch, I highly recommend incorporating SEO practices into your website. This approach saves you time and money from ‘doing SEO later’.

Website Copywriting Services
What Inkspot Marketing can do for you
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Home page content
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Blog writing
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Case study writing
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Templates & eBook writing
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About page storytelling
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Service and landing pages
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FAQ pages
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Website content rewrites
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Website audits & content mapping
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SEO copy written naturally into every page
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Content writing for e-commerce website
Why choose me as your Website Copywriter?
Whether it’s a small blog article or a larger website overhaul, I’m here to help your business with sound advice and marketing practices.
Experienced Aussie Copywriter
Over 10 years of experience in marketing and writing. I’ve worked with clients in various industries.
Committed To Your Business
To put it simply – I care. I limit the number of clients I work with, so you get my full attention and quality. Your business deserves this.
Long-Term Results
Most of my clients have been working with me for years, so I’m with you in the long run. Your success is my success.
Local Perth Knowledge
As a Perth local, I know what your audience is searching for and how to help you stand out in a competitive WA market.
Website Content Writing: My Portfolio
Click on the individual tiles to see my work with clients.
Testimonials
I’ve worked with these amazing small business owners
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Peter J., Chiropractor
“Recently worked with Denise to design a website page. Extremely happy with the result. Denise was highly communicative and very friendly. She explained what we didn’t know and delivered what she promised.”
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Damian T., Short-Stay Owner
“Denise is one of the best freelancers I’ve ever worked with. She took the time to listen to my ideas and was able to help me with my website within my budget. I’d definitely recommend her to other businesses.”
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Kristy M., Beautician
“Denise was such a pleasure to work with, we decided to keep her in our network for future projects. She completed everything on time and was very responsive. Definitely would recommend her”
Claim Your FREE 30-Minute Idea Session.
If the definition of insanity is doing the same thing repeatedly and expecting different results, then it’s time for a change.
Frequently asked questions
(about SEO)
Can you write my whole website or just a few pages?
I can do both! It depends on your needs. If you’re unsure whether your entire website needs to be rewritten or just a few pages, we can discuss this together. Sometimes, we only need to update a few pages.
Which type of small businesses in Perth have you worked with?
I’ve written website content for many small businesses in Perth and around Australia. Some of them are:
- SAAS
- Finance
- Marketing Agencies
- Healthcare
- Retail
- Skincare
- Plumbing
- Real Estate
- Construction
- Electricians
- Non-profit + NDIS
Can you rewrite the content on my existing website?
Yes, of course! I can review and rewrite your current website content to improve clarity and SEO, and find your unique voice. Sometimes, the content of your website might just need a little refresh, which costs less. Feel free to reach out to me with your website link, and we can go from there.
Do you work with web designers or developers?
Yes! If you’re a designer or web developer, or have an existing one for your business, I’m happy to collaborate so that the content fits properly across the site. If you don’t have one yet, I can also recommend professionals I trust.
Do you use AI for your website content writing services?
Yes (controversial, I know!). I use AI as my assistant to occasionally brainstorm ideas and speed up my content editing. However, all final content is done by me. No generic AI copies. Just thoughtful, human-done writing that sounds like you and speaks directly to the people you want to reach.
How does your pricing for website content work?
I can provide a quote by project or work at an hourly rate. Feel free to send me a note to discuss more.
Do you include SEO in your website content writing services? Is it necessary?
Absolutely! Every website I write includes SEO fundamentals — including keyword research, optimised headings, metadata, and natural keyword integration. If you’re targeting local search terms in Perth, I can make sure your content reflects that.
A website without keywords is a missed opportunity for your business, so I highly recommend it!
What’s your process for website content writing?
Here’s what working with me would (typically) look like:
- We start with a discovery call or content brief
- Once I get the green light, I’ll research your industry and audience
- I draft the content (with SEO built-in)
- You review and provide feedback
- The final copy is delivered and ready for upload. Alternatively, I can also upload it for you.