Small business marketing in Perth. From one founder to another.
When you’ve outgrown DIY marketing, but don’t want a big agency either. You’re in the right place.
Your competitors aren't better than you. They just have more marketing help.
I’m not going to sell my ‘marketing’ pitch to you. Instead, let me guess where you are now.
Your growth has stalled, and nobody can tell you why. You’ve probably tried an agency, but got burned by their pricing and zero results.
But marketing is confusing. You don’t enjoy it, and you want to spend time doing your actual job. Behind the business, you’ve got people who rely on you, employees to pay, and the ATO to answer to.
You’re just someone who wants marketing taken off your plate and managed properly. You don’t want to be ‘just a client’ to an agency — you want an experienced marketing manager who can help your small business.
Did I get that right?
Hi, I'm Denise, your outsourced marketing manager.
I’m not a marketing agency. I’m a one-person small business owner who owns your marketing, tells you honestly what’s working and what isn’t, and takes ownership of your entire strategy to give you the results you deserve.
Think of me as your very own small business marketing manager, minus the $180k/pa price tag.
I’ve spent over 10 years working in small business marketing for Perth businesses. I started Inkspot Marketing in 2019 because I grew tired of the marketing ‘cowboys’ who overpromise and underdeliver.
You don’t always need MORE content or MORE ads. What you need is to take a step back, assess your business, and target your customers with discipline and a proper plan.
If a job genuinely calls for paid ads, graphic design, or a website build, I bring in someone from my trusted freelance network — and I’ll tell you honestly if you don’t actually need one.
Do you need an outsourced marketing manager?
You’re a small business that’s stuck in marketing
You’ve been burned by an agency before, or you’re wary of being sold to
You’re too busy running the business to also manage a group of freelancers
You already use AI, or you’re curious, but want someone honest about where it helps
You want a long-term partner, not a project-by-project vendor
You’re Perth-based, or comfortable working with a Perth marketer remotely
You want a straight answer, even when it’s not the one you were hoping for
You want someone reliable to take charge of your marketing, without hand-holding
What do you need help with?
Click a tile to learn more about my small business marketing services for Perth businesses.
That marketing part of your business? Outsource it to me.
You only have (realistically) 10-15 hours a day in your business. Between customer meetings, supplier catch-ups, managing your books and employee check-ins, where does that leave marketing?
Your time as an entrepreneur is precious. So why spend it stressing about…
Ad spend going out the door with no clear idea what’s actually converting.
Freelancers who need constant chasing, managing and re-briefing.
Content that doesn’t sound like you (which your customers can tell).
Marketing that stalls the moment you stop personally doing it yourself.
An agency retainer that never seems to end, or move the needle.
No time left to keep up with what’s changing in your industry or in AI.
Feeling like you’re the only person actually accountable for results.
You’re good at your business, and I’m good at mine. I can help you solve all these issues as an outsourced marketing manager.
Why Inkspot is the best for small business digital marketing in Perth
Transparent, honest pricing
My fee is published on my pricing page. No “book a call to find out” buttons.
One person, fully accountable
You deal with me and only me. No junior staff. If a job genuinely needs a specialist, I’ll tell you honestly why.
10+ years in digital marketing
I’ve worked with hundreds of small businesses, so I know why something is wrong and how to fix it.
I limit my client numbers
Never more than eight at a time, so you get my full attention and quality. Your business deserves this.
AI execution, real judgement
I use AI to speed up content and reporting for quicker outcomes, combined with a decade of experience.
Committed to your business
To put it simply — I care. I’m not here to spend your money without delivering results.
Inkspot vs. a freelancer vs. an agency
| INKSPOT MARKETING | A FREELANCER | A MARKETING AGENCY | |
|---|---|---|---|
Cost |
✓ Hands-on help from $699/mo | ✗ Hourly rate. You get what you pay for. | ✗ $3,000-$10,000+/mo retainers |
| Who does the work | ✓ Me, every time | ✗ Them (some outsource your work) | ✗ Junior staff you never meet |
| Involvement | ✓ I own your whole marketing | ✗ You spend time briefing | ✗ You manage the account manager |
| Client numbers | ✓ Never more than 8 at a time | ✗ Can have more than 20 clients | ✗ Around 10-20 clients |
| Accountability | ✓ One person, fully responsible | ✗ Yours to coordinate | ✗ No one knows or cares |
| Commitment | ✓ Long-term marketing partner | ✗ Project-by-project | ✗ Long contracts, high exit cost |
| Contract flexibility | ✓ Resets every 3 months | ✗ No contracts, no ownership | ✗ Rigid scopes, possible fee changes |
| When you need a specialist | ✓ I bring in my trusted network | ✗ You find and manage them | ✗ In-house, but you pay agency margin |
| Honesty | ✓ I will tell you what you do not need | ✗ Only care about their job function | ✗ Incentivised to upsell |
Trusted by these Aussie small businesses
Transparent pricing, made for small businesses
My pricing is published, transparent, and built to flex with your business.
No expensive retainers. Pay only for what you need.
Flexible contract that resets every three months
It's a Saturday morning. What are you doing?
Are you tediously refining your AI-generated marketing plan? Creating random posts on social media? Or hoping someone contacts you for a quote?
Or are you spending it with your family, taking the kids to soccer, and finally getting back to that hobby you’ve been putting off?
Reclaim your weekends with an outsourced marketer you trust who works hard on your leads every month.
You know the answer. It starts with a call.
Frequently asked questions
Still wondering? Get answers to some common questions you may have.
An outsourced marketing manager works essentially like a full-time marketing manager for your small business, just without the salary. I manage the entire marketing of your company each month: the strategy, the content, the planning and the execution. You get one person who runs the whole thing, so you can get back to running your business.
A bigger agency charges more and has more bloat in their processes. You send a brief to the business development manager, who briefs the copywriter or designer, and the work comes back to you – sometimes mistranslated. With me, you deal with the person doing the job, not junior staff. My packages run $699 to $1,489 a month with clear, published pricing, no mystery retainers and no lock-in beyond three months.
Yes – and this is where my past experience as a marketing lecturer really helps. I explain everything in plain English, and I’ll tell you the why behind every piece of work, not just the what. You’ll always know what I’m working on, what it’s costing, and what it’s doing for your business.
My fee starts from $699 per month, with a flexible contract that resets every three months, so you’re never locked in for long. You can start small and scale up as you get busier.
I bring in someone from my trusted network of freelancers, and you get one quoted price agreed before anything starts. You never have to find, brief or manage five different people. I stay accountable for the result.
No – and I understand why you’re asking, because it happens far too often. I’m not a faceless agency or a freelancer chasing the next quick job. I’m one person who owns your marketing as a long-term partner.
Yes – that’s exactly what I do. A lot of established Perth businesses have a great reputation offline but have been overtaken online by newer competitors. I’ll modernise your content, your search presence and your socials.
Yes. Every month I track what’s working and what isn’t, and I report it in plain language with a five-minute video. I’d rather tell you honestly that something didn’t land and change course.
Yes. I’m available for a quick chat or call during office hours. All my packages include unlimited calls, texts and emails during business hours, plus flexible meetings around your schedule.
Yes. Plenty of agencies prefer to take over so you become dependent on them. I’d rather you understand what’s happening with your own marketing. I’ll teach you as we go.
Get (more) honest marketing advice
See my insights on how to market your small business.
