Pricing & Packages
Affordable copywriting and marketing packages.
Pause whenever you want (but I don’t think you’ll want to!)
Content & SEO
Ongoing content and SEO strategy to increase leads and build a solid marketing background. You’ll get full support for the entire month from an experienced copywriter and an SEO specialist, within the package’s specified hourly limits.
This includes everything from keyword research, Google Business Profile optimisation, blogs, website copywriting, and backlinks. Each month, we’ll prioritise what needs to be done first and improve your Google rankings with tried and tested practices.
SEO Starter
$639/mo + gst
Billed Monthly
For businesses who need the extra help with SEO, rankings, and content.
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Monthly Strategy
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Ongoing Content – 8 hours/mo
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Ongoing SEO – 8 hours/mo
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Monthly Reporting
SEO Partner
$979/mo + gst
Billed Monthly
For businesses who want to take their content and SEO further.
✓
Monthly Strategy
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Ongoing Content – 16 hours/mo
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Ongoing SEO – 12 hours/mo
✓
Monthly Reporting
SEO Advanced
$1369/mo + gst
Billed Monthly
For larger businesses who want a done-for-you content and SEO.
✓
Monthly Strategy
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Ongoing Content – 24 hours/mo
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Ongoing SEO – 12 hours/mo
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Monthly Reporting
Just Content
Ongoing monthly content marketing support for all your ideas. This includes brochures, eBooks, blogs, scripts, newsletters, social media, websites, and other digital and traditional content.
All packages come with monthly content planning and strategising. We’ll look at building your content strategy and prioritise what can be done each month.
Content Lite
$599/mo + gst
Billed Monthly
For businesses who need the extra help with branding and content planning.
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Monthly Content Strategy
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Ongoing Content – 8 hours/mo
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Branding and Digital Consultation
Content Extra
$819/mo + gst
Billed Monthly
For businesses who want a more content strategy, planning, and creation.
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Monthly Content Strategy
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Ongoing Content – 16 hours/mo
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Branding and Digital Consultation
Content Partner
$1209/mo + gst
Billed Monthly
For larger businesses who want full content planning and branding.
✓
Monthly Strategy
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Ongoing Content – 16 hours/mo
✓
Branding and Digital Consultation
Social Media
Social media support that sounds like you and your business. We’ll plan and create a content that speaks to your customers, gets their attention, and builds your brand image online. Social media is all about how you want to position yourself, and you can only do it with the right content, delivered at the right time.
Lightly Social
$449/mo + gst
Billed Monthly
For businesses who want to get started with populating their social media platforms.
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Monthly content planning
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6 x social media captions
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6 x graphics designed (no AI)
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Researched hashtags
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Social media upload
More Social
$689/mo + gst
Billed Monthly
For businesses who a full social media calendar without gaps. We do it all for you.
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Monthly content planning
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12 x social media captions
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12 x graphics designed (no AI)
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Researched hashtags
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Social media upload
Frequently asked questions
What does your Content tasks include?
Tasks includes:
1. Content Strategy & Planning
- Content strategy development aligned with SEO and business goals
- Audience persona development (target customers, tone, and pain points)
- Competitor content gap analysis
- Blog topic ideation based on keyword and trend research
- Content calendar creation (monthly/quarterly planning)
- Mapping content to the customer journey (awareness, consideration, conversion)
- Identifying content clusters and pillar pages for SEO
Developing brand voice and messaging guidelines
2. Website Copywriting
- Writing or rewriting website pages (Home, About, Services, Contact, etc.)
- Keyword-optimised web copy with clear CTAs
- Crafting compelling meta titles and descriptions
- Optimising headlines (H1, H2, H3) for readability and search intent
- Writing landing pages for specific campaigns or services
- Ensuring consistent brand tone across all web pages
- Copy refresh for outdated or low-performing pages
- Wireframe collaboration with web developers for layout and UX
3. Blog & Article Writing
- Writing SEO-optimised blog articles (short-form or long-form)
- Researching topics, statistics, and insights for authority
- Keyword mapping and on-page optimisation
- Structuring content for readability (subheadings, bullet points, formatting)
- Incorporating internal links and external authoritative sources
- Creating evergreen and topical content
- Writing pillar articles to support content clusters
- Refreshing and republishing older blog posts for SEO
4. Email Marketing & Automation Copy
- Writing welcome email series
- Crafting promotional and sales-driven email campaigns
- Writing newsletter and update emails
- Creating abandoned cart or re-engagement emails
- Segmenting email lists for targeted communication
- Writing subject lines and preview text for higher open rates
- Reviewing and improving email templates for clarity and engagement
- Analysing open, click, and conversion metrics for optimisation
5. Social Media Content Creation
- Writing post captions for Facebook, Instagram, LinkedIn, and Google Business
- Creating short-form content (hooks, CTAs, and value-based posts)
- Ad copywriting for paid social campaigns
- Content calendar planning for social channels
- Repurposing blog content into bite-sized social posts
- Writing bios, highlights, and page descriptions for brand consistency
- Hashtag research and caption optimisation for visibility
- Writing carousel and story text copy
6. Content Optimisation (SEO Integration)
- Optimising existing blogs and pages for target keywords
- Updating meta titles, descriptions, and image alt texts
- Adding internal and external links to improve SEO
- Rewriting low-performing copy for better engagement and conversions
- Featured snippet and answer-box targeting
- Ensuring content aligns with E-E-A-T principles (Experience, Expertise, Authority, Trust)
- Formatting and readability improvements (for both mobile and desktop)
7. Content Design Collaboration
- Collaborating with designers to align visuals and copy
- Writing on-image text, banners, and headlines
- Creating content outlines for video scripts or infographics
- Reviewing layout and readability for UX best practices
8. Lead Generation & Conversion Copy
- Writing lead magnets (guides, checklists, or eBooks)
- Creating landing page copy for ad campaigns
- Writing opt-in forms and CTAs to boost conversions
- Developing thank-you and follow-up email sequences
- Copy for lead nurturing workflows or drip campaigns
9. Branding & Tone of Voice Development
- Establishing consistent tone and messaging across all platforms
- Writing brand story, mission, and values statements
- Copywriting for taglines and brand messaging frameworks
- Voice and tone guide creation for internal teams
10. Reporting & Content Performance Analysis
- Monthly content performance reports (traffic, engagement, conversions)
- Reviewing blog and web analytics for improvement opportunities
- Tracking top-performing keywords and pages
- A/B testing copy for ads, emails, or landing pages
- Providing strategic recommendations based on performance data
What are the exclusions of the packages?
The following are excluded, but happy to provide a quote for these extras:
- Full website redesign or rebuild
- Website page or landing page design and building
- Website hosting, domain, and maintenance fees
- Advanced website development or coding (beyond SEO fixes)
- Google Ads setup, management, and reporting
- Multi-language SEO optimisation or translation work
- Image or video creation
- Email campaign design or HTML template development
- Graphic design or video content for social media
- Influencer outreach or partnership management
- Branding design (logos, brand kits, typography, etc.)
- Paid ad campaigns or budget management for Meta, Google, or TikTok
- CMS upload and formatting (unless stated)
Third-party fees or software (stock images, AI tools, plugins, etc.)
What is a typical blog writing process?
Blog writing process:
Writer to develop a blog outline with keywords – submit to client for approval – begin work once agreed – send blog to client for approval – upload to site.
Will you povide social media captions and graphics for only one platform?
Typically yes. You can use the captions and graphics on both Instagram and Facebook. But I’ll vary the captions if the call to action is different. We can also focus on LinkedIn captions and vary these captions slightly – contact Inkspot to discuss more.
What does your SEO tasks include?
Tasks includes:
1. Initial Setup & Audit
- Website technical audit (speed, indexing, crawlability)
- Keyword research & competitor analysis
- Set up Google Analytics (GA4)
- Set up Google Search Console
- Set up Google Tag Manager (GTM)
- Sitemap creation & submission
- Robots.txt optimization
- Fix broken links and redirects
2. On-Page SEO Optimisation
- Meta title and description optimisation
- Header tags (H1, H2, H3) optimization
- URL structure optimisation
- Image optimisation (alt text, compression)
- Internal linking improvement
- Schema markup (FAQ, LocalBusiness, Person, etc.)
- Content optimisation for target keywords
- Mobile responsiveness check & Core Web Vitals improvements
3. Local SEO & GMB Optimisation
- Google My Business (GMB) setup or optimisation
- Add business description, services, photos, and posts
- Optimise for local keywords (“near me” and suburb-based)
- Get reviews and manage responses
- Local citation submissions (business listings)
- Competitor GMB tracking
4. Off-Page SEO (Link Building)
- High-quality backlink building through outreach
- Article submission
- Directory submissions and local listings
- Niche edits and blog mentions
- Social bookmarking
- Broken link building strategy
5. Technical SEO
- Fix crawl errors & indexing issues
- Improve site speed & Core Web Vitals
- Implement HTTPS & SSL
- Structured data testing
- Canonicalization and duplicate content fixes
- Optimise for mobile usability
6. Content SEO
- Blog content strategy & planning
- Blog Ideas Suggestions
- Create content clusters around target keywords
- Featured snippet and AEO (Answer Engine Optimisation) targeting
7. Monthly Reporting & Analysis
- Monthly performance report (traffic, rankings, conversions)
Can I choose a 8 hour content package and add extra hours?
Absolutely! Any additional hours (if needed) on the monthly package will be calculated as:
Content: $65 per hour + GST
How much social media content do I need in a month?
It’s recommended to have at least 6 social posts a month on each platform
Can you help me redesign my website?
Absolutely! We have a team of UX/UI designers and web developers who we work with to redo clients’ websites. Contact Inkspot for a fair quote.
Testimonials
I’ve worked with these amazing small business owners
⭐️⭐️⭐️⭐️⭐️
Peter J., Chiropractor
“Recently worked with Denise to design a website page. Extremely happy with the result. Denise was highly communicative and very friendly. She explained what we didn’t know and delivered what she promised.”
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Damian T., Short-Stay Owner
“Denise is one of the best freelancers I’ve ever worked with. She took the time to listen to my ideas and was able to help me with my website within my budget. I’d definitely recommend her to other businesses.”
⭐️⭐️⭐️⭐️⭐️
Kristy M., Beautician
“Denise was such a pleasure to work with, we decided to keep her in our network for future projects. She completed everything on time and was very responsive. Definitely would recommend her”
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