Your Business Deserves Better Than AI Slop
I can manage your content marketing from start to finish.
No AI slop. No $5k agency fees. Just content that actually works.
Your content system is broken, and it isn’t working for your small business
Right now, you’re probably creating content with one of these three ways
Option 1: Use AI Tools
❌ Generic content that sounds like a robot
❌ Your customers can tell that it’s AI
❌ They aren’t interested, and you’re wondering why your phones aren’t ringing
What happens: You’re seeing no results because it’s the same content everyone else is pumping out.
Option 2: Do It Yourself
❌ You don’t have time to create content
❌ Content is done on a whim
❌ You take hours to create content without seeing much results
What happens: You don’t create any content for your small business. Your marketing becomes virtually non-existent.
Option 3: Hire an Agency
❌ You spend a fortune each month
❌ Long contracts you can’t escape
❌ Cookie-cutter strategies that don’t fit small businesses
What happens: You’ve spent so much on marketing, yet you feel like it’s heading nowhere.
What you need is a better, more efficient system.
My Solution? A Result-Focused, Ongoing Content Marketing Approach
✍️ An actual human that plans and writes your content
I don’t just create content. I develop a strategy based on what YOUR business needs, whether that’s SEO, social media, or email campaigns.
🤖 Marketing that sounds like you, not a robot
No generic AI slop that customers hate. Every piece reflects your brand voice and speaks directly to your customers.
🎯 Less stress in your marketing
While you focus on running your business, I’ll be your marketing partner and sounding board.
🔑 Flexible, affordable packages
Starting from just $449/month. Pause whenever you want with no long-term contracts.
💁🏻♀️ A real person you can actually talk to
You’re not dealing with a big agency or ChatGPT. You’re working directly with me, a Perth small business owner who gets it.
Hi, I’m Denise
I’m a Perth content strategist who helps small businesses grow with content marketing that actually works.
I started Inkspot Marketing because I was tired of seeing small businesses get burned by overpriced agencies or waste time on marketing that goes nowhere.
Here’s what I believe
- Marketing doesn’t have to cost $5,000/month
- People buy from people, and your content should sound human
- Small businesses deserve honest advice in marketing, unfortunately the industry is filled with ‘cowboys’ who love their jargons
- By leading with human strategy and using AI tools as helpers, marketing can be more efficient, affordable, and relatable
I’m a small business owner too, and your win is my win.
3 Content Marketing Packages. Made for Small Businesses
#1 Content & Search
Ongoing content and SEO + AEO strategy to increase leads and build a solid marketing background. You’ll get full support for the entire month from an experienced content strategist and an AEO specialist, within the package’s specified hourly limits.
This includes everything from keyword research, Google Business Profile optimisation, blogs, website copywriting, and backlinks.
Search Starter
$639/mo + gst
Billed Monthly
For businesses who need the extra help with rankings, and content.
✓
Monthly Strategy
✓
Ongoing Content – 8 hours/mo
✓
Ongoing SEO + AEO – 8 hours/mo
✓
Monthly Reporting
Search Partner
$979/mo + gst
Billed Monthly
For businesses who want to take their content and ranking efforts further.
✓
Monthly Strategy
✓
Ongoing Content – 16 hours/mo
✓
Ongoing SEO + AEO – 12 hours/mo
✓
Monthly Reporting
Search Advanced
$1369/mo + gst
Billed Monthly
For larger businesses who want full support in their SEO, AEO and content.
✓
Monthly Strategy
✓
Ongoing Content – 24 hours/mo
✓
Ongoing SEO + AEO – 12 hours/mo
✓
Monthly Reporting
#2 Just Content
Ongoing content marketing support for all your ideas each month. This includes brochures, eBooks, blogs, scripts, newsletters, social media, websites, and other digital and traditional content. We’ll plan and prioritise what gets you the best result each month.
Content Lite
$599/mo + gst
Billed Monthly
For businesses who need the extra help with branding and content planning.
✓
Monthly Content Strategy
✓
Ongoing Content – 8 hours/mo
✓
Branding and Digital Consultation
Content Extra
$819/mo + gst
Billed Monthly
For businesses who want a more content strategy, planning, and creation.
✓
Monthly Content Strategy
✓
Ongoing Content – 16 hours/mo
✓
Branding and Digital Consultation
Content Partner
$1209/mo + gst
Billed Monthly
For larger businesses who want full content planning and branding.
✓
Monthly Strategy
✓
Ongoing Content – 24 hours/mo
✓
Branding and Digital Consultation
#3 Social Media
Ongoing social media support that sounds like you and your business. We’ll plan and create content that builds your brand image where your customers are. This package does not include website copy, SEO and other forms of content writing.
Lightly Social
$449/mo + gst
Billed Monthly
For businesses who want to get started with populating their social media platforms.
✓
Monthly content planning
✓
6 x social media captions
✓
6 x graphics designed
✓
Researched hashtags
✓
Social media upload
More Social
$689/mo + gst
Billed Monthly
For businesses who a full social media calendar without gaps. We do it all for you.
✓
Monthly content planning
✓
12 x social media captions
✓
12 x graphics designed
✓
Researched hashtags
✓
Social media upload
Testimonials
You’ll have real results, just like these amazing small business owners
⭐️⭐️⭐️⭐️⭐️
Peter J., Chiropractor
“Recently worked with Denise to design a website page. Extremely happy with the result. Denise was highly communicative and very friendly. She explained what we didn’t know and delivered what she promised.”
⭐️⭐️⭐️⭐️⭐️
Damian T., Short-Stay Owner
“Denise is one of the best marketer I’ve ever worked with. She took the time to listen to my ideas and was able to help me with my website within my budget. I’d definitely recommend her to other businesses.”
⭐️⭐️⭐️⭐️⭐️
Kristy M., Beautician
“Denise was such a pleasure to work with, we decided to keep her in our network for future projects. She completed everything on time and was very responsive. Definitely would recommend her”
Stop Wasting Time and Money On Content That Doesn’t Work
Let’s have a chat, no obligations. I’ll look at your current marketing and show you exactly where your content is stopping you from getting more customers.
Frequently asked questions
What does your content tasks include?
Tasks includes:
1. Content Strategy & Planning
- Content strategy development aligned with SEO and business goals
- Audience persona development (target customers, tone, and pain points)
- Competitor content gap analysis
- Blog topic ideation based on keyword and trend research
- Content calendar creation (monthly/quarterly planning)
- Mapping content to the customer journey (awareness, consideration, conversion)
- Identifying content clusters and pillar pages for SEO
Developing brand voice and messaging guidelines
2. Website Copywriting
- Writing or rewriting website pages (Home, About, Services, Contact, etc.)
- Keyword-optimised web copy with clear CTAs
- Crafting compelling meta titles and descriptions
- Optimising headlines (H1, H2, H3) for readability and search intent
- Writing landing pages for specific campaigns or services
- Ensuring consistent brand tone across all web pages
- Copy refresh for outdated or low-performing pages
- Wireframe collaboration with web developers for layout and UX
3. Blog & Article Writing
- Writing SEO-optimised blog articles (short-form or long-form)
- Researching topics, statistics, and insights for authority
- Keyword mapping and on-page optimisation
- Structuring content for readability (subheadings, bullet points, formatting)
- Incorporating internal links and external authoritative sources
- Creating evergreen and topical content
- Writing pillar articles to support content clusters
- Refreshing and republishing older blog posts for SEO
4. Email Marketing & Automation Copy
- Writing welcome email series
- Crafting promotional and sales-driven email campaigns
- Writing newsletter and update emails
- Creating abandoned cart or re-engagement emails
- Segmenting email lists for targeted communication
- Writing subject lines and preview text for higher open rates
- Reviewing and improving email templates for clarity and engagement
- Analysing open, click, and conversion metrics for optimisation
5. Social Media Content Creation
- Writing post captions for Facebook, Instagram, LinkedIn, and Google Business
- Creating short-form content (hooks, CTAs, and value-based posts)
- Ad copywriting for paid social campaigns
- Content calendar planning for social channels
- Repurposing blog content into bite-sized social posts
- Writing bios, highlights, and page descriptions for brand consistency
- Hashtag research and caption optimisation for visibility
- Writing carousel and story text copy
6. Content Optimisation (SEO Integration)
- Optimising existing blogs and pages for target keywords
- Updating meta titles, descriptions, and image alt texts
- Adding internal and external links to improve SEO
- Rewriting low-performing copy for better engagement and conversions
- Featured snippet and answer-box targeting
- Ensuring content aligns with E-E-A-T principles (Experience, Expertise, Authority, Trust)
- Formatting and readability improvements (for both mobile and desktop)
7. Content Design Collaboration
- Collaborating with designers to align visuals and copy
- Writing on-image text, banners, and headlines
- Creating content outlines for video scripts or infographics
- Reviewing layout and readability for UX best practices
8. Lead Generation & Conversion Copy
- Writing lead magnets (guides, checklists, or eBooks)
- Creating landing page copy for ad campaigns
- Writing opt-in forms and CTAs to boost conversions
- Developing thank-you and follow-up email sequences
- Copy for lead nurturing workflows or drip campaigns
9. Branding & Tone of Voice Development
- Establishing consistent tone and messaging across all platforms
- Writing brand story, mission, and values statements
- Copywriting for taglines and brand messaging frameworks
- Voice and tone guide creation for internal teams
10. Reporting & Content Performance Analysis
- Monthly content performance reports (traffic, engagement, conversions)
- Reviewing blog and web analytics for improvement opportunities
- Tracking top-performing keywords and pages
- A/B testing copy for ads, emails, or landing pages
- Providing strategic recommendations based on performance data
What are the exclusions of the packages?
The following are excluded, but happy to provide a quote for these extras:
- Full website redesign or rebuild
- Website page or landing page design and building
- Website hosting, domain, and maintenance fees
- Advanced website development or coding (beyond SEO fixes)
- Google Ads setup, management, and reporting
- Multi-language SEO optimisation or translation work
- Image or video creation
- Email campaign design or HTML template development
- Graphic design or video content for social media
- Influencer outreach or partnership management
- Branding design (logos, brand kits, typography, etc.)
- Paid ad campaigns or budget management for Meta, Google, or TikTok
- CMS upload and formatting (unless stated)
Third-party fees or software (stock images, AI tools, plugins, etc.)
What is a typical blog writing process?
Blog writing process:
Writer to develop a blog outline with keywords – submit to client for approval – begin work once agreed – send blog to client for approval – upload to site.
Will you povide social media captions and graphics for only one platform?
Typically yes. You can use the captions and graphics on both Instagram and Facebook. But I’ll vary the captions if the call to action is different. We can also focus on LinkedIn captions and vary these captions slightly – contact Inkspot to discuss more.
What can you do with 8 hours of content a month
I typically prioritise what you need to get the best results, but here’s what I typically can do with 8 hours in a month:
- Write 3 blogs (including outlines keyword research, writing, and proofreading, OR
- Write one email, 2 blogs, and update your LinkedIn profile
- Write 1 blog, one website page, and 2 social media copies
- Write 5 website pages with keywords
How much social media content do I need in a month?
It’s recommended to have at least 6 social posts a month on each platform
Do you only work with Perth businesses?
I’m based in Perth, but I work with small businesses across Australia. Everything’s done remotely, so location doesn’t matter.
What does your SEO +AEO tasks include?
Tasks includes:
1. Initial Setup & Audit
- Website technical audit (speed, indexing, crawlability)
- Keyword research & competitor analysis
- Set up Google Analytics (GA4)
- Set up Google Search Console
- Set up Google Tag Manager (GTM)
- Sitemap creation & submission
- Robots.txt optimization
- Fix broken links and redirects
2. On-Page SEO Optimisation
- Meta title and description optimisation
- Header tags (H1, H2, H3) optimization
- URL structure optimisation
- Image optimisation (alt text, compression)
- Internal linking improvement
- Schema markup (FAQ, LocalBusiness, Person, etc.)
- Content optimisation for target keywords
- Mobile responsiveness check & Core Web Vitals improvements
3. Local SEO & GMB Optimisation
- Google My Business (GMB) setup or optimisation
- Add business description, services, photos, and posts
- Optimise for local keywords (“near me” and suburb-based)
- Get reviews and manage responses
- Local citation submissions (business listings)
- Competitor GMB tracking
4. Off-Page SEO (Link Building)
- High-quality backlink building through outreach
- Article submission
- Directory submissions and local listings
- Niche edits and blog mentions
- Social bookmarking
- Broken link building strategy
5. Technical SEO + AEO
- Fix crawl errors & indexing issues
- Improve site speed & Core Web Vitals
- Implement HTTPS & SSL
- Structured data testing
- Canonicalization and duplicate content fixes
- Optimise for mobile usability
6. Content SEO + AEO
- Blog content strategy & planning
- Blog ideas suggestions
- Create content clusters around target keywords
- Featured snippet and AEO (Answer Engine Optimisation) targeting
7. Monthly Reporting & Analysis
- Monthly performance report (traffic, rankings, conversions)
Can I choose a 8 hour content package and add extra hours?
Absolutely! Any additional hours (if needed) on the monthly package will be calculated as:
Content: $65 per hour + GST
How is this different from using AI tools myself?
AI can write fast, but it can’t strategise what content will actually bring in leads, optimise for SEO, or write in your unique brand voice. I use AI for efficiency, but I do the strategy, planning, and quality control so you get content that converts, not generic AI slop.
Do I have to sign a long-term contract?
Nope. I work on flexible monthly retainers. If it’s not working, you can pause or cancel anytime (but I don’t think you’ll want to!).
What if I’m not sure what kind of content I need?
That’s exactly what our free chat is for. I’ll review your current marketing and recommend what you need to make a difference in your content, whether that’s blogs, social media, SEO, or something else.
Can you help me redesign my website?
Absolutely! We have a team of UX/UI designers and web developers who we work with to redo clients’ websites. Contact Inkspot for a fair quote.
Does the social media packages also include website copywriting?
Unfortunately no. The ‘Lightly Social’ and ‘More Social’ are for social media support only. If you’d like SEO and website content support, please consider the ‘Content & SEO’ package or the ‘Content’ package.
What results can I expect?
Most clients see increased website traffic, more inquiries, and better engagement within 60-90 days. I’ll give you realistic timelines without overpromising.
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Still thinking about it?
Honestly, I get it. Spending money on marketing when you don’t know if it’ll work is a risk.
Here’s a typical cost estimate for freelance copywriters these days. You’ll see that my marketing retainer gives you better value overall.
The question is not whether your business can afford marketing. It’s whether your business can afford NOT to.
I don’t believe in pushy sales tactics. So while you’re deciding, have a read through my small business insights blog. Or see how I’ve helped a client get 40 leads in 30 days.
And when you’re ready, I’m always available for a chat.