Search “marketing plan for small business”, and you’ll find countless 20-step templates or a handful of fluff.  So let’s break it down. If you’re feeling overwhelmed,… Read more: Marketing Plan for Small Business: How to Get Started

Marketing for a small business is hard. And if you’re looking to invest in a marketing consultant to help you with your business, you’re on the… Read more: What Does a Small Business Marketing Consultant Actually Do?

If you’re posting on Instagram, writing the odd blog and maybe even sending a newsletter here and there, but not getting leads. You have a content… Read more: Best Content Types for Lead Generation for Small Businesses

Tired of posting on social media, writing a blog or two, and sending out emails without customers at your doorstep? Perhaps it’s because you need a… Read more: How to Develop a Content Marketing Strategy for Your Small Business

Let’s talk about content marketing tools, because there are just so many to choose from (and believe me as a digital marketing consultant for small businesses,… Read more: What Are the Best Content Marketing Tools for Small Businesses?

If you’re struggling to get customers for your business, then this blog article is for you.  Small businesses in Perth have it tough right now. With… Read more: 9 Zero to Low-Cost Ways to Attract New Customers to Your Small Business

Looking for an SEO package that’ll deliver results without burning through your budget? Welcome to an honest part of the internet where I’ll tell you what… Read more: SEO Packages for Small Business: What You Actually Need (and What You Don’t)

Congratulations, you’re the owner of a startup! Here’s your next step: a solid content strategy to get you some leads.  Essentially, a content strategy is a… Read more: Content Strategy for Startups: How to Go From Zero Traffic to Leads

In 2024, Google launched its AI Overviews powered by its very own Gemini AI. This has since changed how consumers search (and buy).  AI Overviews are… Read more: How to Optimise Your Website Content for Google AI Overviews

If you’re a local business in Perth, scoring an ‘A’ on your local SEO is one of the best things you can do for your marketing. … Read more: 13 Common Local SEO Mistakes Perth Businesses Make (and What to Do Instead)

How to achieve 40 leads in 30 days with curated, high-value content to a specific target audience. About Olvera Advisors Olvera Advisors is a business advisory… Read more: Case Study: Lead Generation Campaign for Olvera Advisors

Let’s talk about cost. Copywriting cost, that is.  If you’re a Perth business owner looking for some professional quality copywriting, you’re probably wondering how much it’s… Read more: How Much Should Copywriting Cost in Perth? A 2026 Guide

As you look ahead and plan for 2026, marketing your business definitely takes priority. What you say about your business online and how you say it… Read more: 5 Content Writing Tips for Every Small Business Owner

If you’re struggling to create content, whether it’s a blog, eBook, email, or webinar, then this article is for you.  As a digital marketing consultant who… Read more: The ‘You Should Also’ Method: My Secret to Great, Unskippable Content 

You won’t know how hard it is to find quality copywriting services in Australia until you start searching. And if you’re reading this blog post, then… Read more: What to Look for When Hiring a Copywriter for Your Small Business

You know your business best. But, when it comes to writing good copy, it’s not about telling customers what you do but how you can benefit… Read more: Small Business Owners: Are You Making This Copywriting Mistake?

Your words can make or break your conversions on your landing page and website. I can confidently say this as a website copywriter who has worked… Read more: Landing Page Copy vs. Website Copy: What’s the Difference

It’s the 20th century, and having a presence online is so important in today’s increasingly competitive world, let alone for small businesses in Australia. In this… Read more: 6 Landing Page Copy Mistakes Australian Small Businesses Must Avoid

Emails aren’t dead; bad emails are. If you’re planning on sending emails to your customers, getting your content right is one of the most important things… Read more: 5 Email Copywriting Templates for Small Businesses [FREE PDF]

If you’re planning to advertise your business online, whether on Facebook, Instagram, or Google, don’t do it without an advertising marketing strategy and a plan.   As… Read more: Advertising Plan for Small Business: Why You Should Have One

As a small business owner, you’re focused on optimising your time. This means getting the best value for money on your supplies, employing reliable staff whom… Read more: The Truth About Using AI to Write Your Blogs and Website

Here’s a question I often get asked as a branding and digital marketing consultant: Can I select which digital marketing activities are important for my business… Read more: Which Digital Marketing Activities Do You Actually Need for Your Small Business?

So you’re the owner of a small business – congratulations! It’s your pride and joy, and you’re probably thinking about marketing and starting your website.  Perhaps… Read more: Building a New Website for Your Small Business? Start with a Copywriter First