Latest articles from the blog.
My insights and musings, from one business owner and marketer to another.
- 9 Zero to Low-Cost Ways to Attract New Customers to Your Small BusinessIf you’re struggling to get customers for your business, then this blog article is for you. Small businesses in Perth have it tough right now. With… Read more: 9 Zero to Low-Cost Ways to Attract New Customers to Your Small Business
- SEO Packages for Small Business: What You Actually Need (and What You Don’t)Looking for an SEO package that’ll deliver results without burning through your budget? Welcome to an honest part of the internet where I’ll tell you what… Read more: SEO Packages for Small Business: What You Actually Need (and What You Don’t)
- Content Strategy for Startups: How to Go From Zero Traffic to LeadsCongratulations, you’re the owner of a startup! Here’s your next step: a solid content strategy to get you some leads. Essentially, a content strategy is a… Read more: Content Strategy for Startups: How to Go From Zero Traffic to Leads
- How to Optimise Your Website Content for Google AI OverviewsIn 2024, Google launched its AI Overviews powered by its very own Gemini AI. This has since changed how consumers search (and buy). AI Overviews are… Read more: How to Optimise Your Website Content for Google AI Overviews
- 13 Common Local SEO Mistakes Perth Businesses Make (and What to Do Instead)If you’re a local business in Perth, scoring an ‘A’ on your local SEO is one of the best things you can do for your marketing. … Read more: 13 Common Local SEO Mistakes Perth Businesses Make (and What to Do Instead)
- Case Study: Lead Generation Campaign for Olvera AdvisorsHow to achieve 40 leads in 30 days with curated, high-value content to a specific target audience. About Olvera Advisors Olvera Advisors is a business advisory… Read more: Case Study: Lead Generation Campaign for Olvera Advisors
- How Much Should Copywriting Cost in Perth? A 2026 GuideLet’s talk about cost. Copywriting cost, that is. If you’re a Perth business owner looking for some professional quality copywriting, you’re probably wondering how much it’s… Read more: How Much Should Copywriting Cost in Perth? A 2026 Guide
- 5 Content Writing Tips for Every Small Business OwnerAs you look ahead and plan for 2026, marketing your business definitely takes priority. What you say about your business online and how you say it… Read more: 5 Content Writing Tips for Every Small Business Owner
- The ‘You Should Also’ Method: My Secret to Great, Unskippable Content If you’re struggling to create content, whether it’s a blog, eBook, email, or webinar, then this article is for you. As someone who has worked with… Read more: The ‘You Should Also’ Method: My Secret to Great, Unskippable Content
- What to Look for When Hiring a Copywriter for Your Small BusinessYou won’t know how hard it is to find quality copywriting services in Australia until you start searching. And if you’re reading this blog post, then… Read more: What to Look for When Hiring a Copywriter for Your Small Business
- Small Business Owners: Are You Making This Copywriting Mistake?You know your business best. But, when it comes to writing good copy, it’s not about telling customers what you do but how you can benefit… Read more: Small Business Owners: Are You Making This Copywriting Mistake?
- Landing Page Copy vs. Website Copy: What’s the DifferenceYour words can make or break your conversions on your landing page and website. But what’s the difference? Aren’t both of them online pages meant to… Read more: Landing Page Copy vs. Website Copy: What’s the Difference
- 6 Landing Page Copy Mistakes Australian Small Businesses Must AvoidIt’s the 20th century, and having a presence online is so important in today’s increasingly competitive world, let alone for small businesses in Australia. In this… Read more: 6 Landing Page Copy Mistakes Australian Small Businesses Must Avoid
- 5 Email Copywriting Templates for Small Businesses – Updated for 2026Emails aren’t dead; bad emails are. If you’re planning on sending emails to your customers, getting your content right is one of the most important things… Read more: 5 Email Copywriting Templates for Small Businesses – Updated for 2026
- Advertising Plan for Small Business: Why You Should Have OneIf you’re planning to advertise your business online, whether on Facebook, Instagram, or Google, don’t do it without an advertising marketing strategy and a plan. As… Read more: Advertising Plan for Small Business: Why You Should Have One
- The Truth About Using AI to Write Your Blogs and WebsiteAs a small business owner, you’re focused on optimising your time. This means getting the best value for money on your supplies, employing reliable staff whom… Read more: The Truth About Using AI to Write Your Blogs and Website
- Which Digital Marketing Activities Do You Actually Need for Your Small Business?As a small business owner, you’ve probably been told that you need to do everything when it comes to digital marketing. Google Ads. Social Media campaigns.… Read more: Which Digital Marketing Activities Do You Actually Need for Your Small Business?
- Building a New Website for Your Small Business? Start with a Copywriter FirstSo you’re the owner of a small business – congratulations! It’s your pride and joy, and you’re probably thinking about marketing and starting your website. Perhaps… Read more: Building a New Website for Your Small Business? Start with a Copywriter First


















